
People I’ve Impacted
“When Anna is in the room you can be sure you’ll leave that room with a positive way forward.
Anna’s capability to navigate competing agendas, big personalities and challenging strategic imperatives is unmatched. She brings a constructive buoyancy to discussions and leans forward, deftly managing practical and conceptual considerations. Anna has a voracious appetite for learning and is guaranteed to bring her well-informed point of view to the table.
As well as being the consummate professional, Anna is also a joy to be around, she leaves her ego at the door and brings large doses of sharp wit and charisma that can disarm the most hostile of rooms.”
— Debbie Spence, Head of Strategy, Re (M&C Saatchi Group)
“Anna Rallos is a rising star.
I have had the pleasure of working with Anna for over 2 years. In that time, Anna has made a significant contribution to establishing and building the agency and client relationship through her role on numerous pieces of work, notably NRMA’s Safety Hub. A vanguard of creative and strategic excellence, Anna is a brilliant asset to the team.”
— Chris Howatson, Founder + Chief Executive Officer, Howatson+Company
“Anna approaches complex problems through asking the right question. The ‘right question’ isn’t the most logical, familiar or provocative. It is the unconventional question in the room designed not to get an ‘answer’ but rather to elicit a range of perspectives to help her come up with a fresh solution.
When it comes to solving problems, her comfort zone is nuance, tension and debate. She likes to explore all corners and crevices of the challenge, jumping from one comfortable conversation to a question which makes people really think.”
— Anna Bryant, Executive Director & Head of Culture, The Lab
“Anna Rallos is a super star. If I could clone her, I’d love nothing more than a whole Marketing Department of Annas. Anna is the lead for all the projects that come out of our Accelerator & Innovation team, which has required a combination of strategic nous to consult and advise on new brands and products, with the resourcefulness and ingenuity to make things happen.
Anna is incredibly capable and always delivers, but that’s not what makes her so special; it’s the infectious energy, the wondrous curiosity, the way she cares so deeply about her teammates and her work. That’s why for a pint size person, she has an oversize influence on our culture.”
- Brent Smart, CMO, Telstra
“When I was CMO at Nestle Foods, I identified Anna from a pool of graduates as someone I wanted on my team. Anna ‘Sparkles’ had that X-factor. A passion for strategy and innovation plus brilliant execution and stakeholder engagement. There are some people who will have great marketing careers and there are others who will use their skills to be real change-makers in the industry. Anna’s one of the latter. She’s a rare one, meant to be given opportunities to grow and then wings to fly.”
— Sibon Schouten, CEO and Founder, Markd Global
“I have had the great joy of working with Anna for nearly three years at IAG. What sets her apart from others is her empathy and generosity of spirit.
She delivers what you ask, and then goes above and beyond to deliver things that you didn’t realise you needed.
Her tenacity to bring to life a vision is impressive but her astute insight and compassion is truly her greatness gift.”
- Caroline Hugall, General Manager, Hycast Metals and Founder, How Did She Get There? and Pep Talk Podcast.
- Francis Coady, CMO, Havas Group
- Alex Rienecker, Head of eCommerce & Digital, H&H Group
“Anna is one of the most positive minded, creative spirits that I know. And when you’re a first year grad selling ice cream in Melbourne, trust me when I say she was just the shot of positive adrenaline I needed to conquer the day ahead.”
— Joel Willis, Category Manager, Nestlé Dairy
“I can’t say no to Anna Rallos. I don’t mean that in a bad way; she’s by no means a tyrant; she’s simply one of the most compelling individuals I’ve ever worked with.
Why? Working with someone so focused, positive and creative is a gift. It never feels like work. I learn from her, seeing how she orchestrates those around her to achieve the impossible.”
—Anna Jackson, Marketing Strategy & Creative Manager, IAG
“Anna has been a pivotal part of my growth and has taken me under her wing, allowing me to own pieces of work. Anna is an incredible mentor and leader, who has selflessly given her time and energy to aid in my, and so many others’ development.”
— Taddie Lines, Marketing Manager, CommBank
“Anna spent a good part of an afternoon (read: 3-4 hours) explaining the business challenge, the competitors & the overall product to a diverse mix of marketers (who all had endless questions and mixed category knowledge). It was clear that she was dedicated and had genuine passion for what she did, but most significantly to me, she had optimism and a trust in us to deliver great work.”
— Genevieve Canh, Senior Media Lead, Universal Pictures & Google Squared participant
“Anna has resilience and drive. When we worked at Arnott's, Anna faced a number of challenges but she never wavered in her determination to bring energy and passion to her tasks. Clearly a creative and innovative thinker, Anna approached a negative environment with the aim of turning it into a positive one. It takes a special someone to continue to thrive in those types of situations.”
— Clem Churchill, Head of Marketing, me&u