Brands I’ve Crafted
I am a commercially innovative and collaborative marketer. My work and my leadership has been recognised by the industry both nationally and internationally. In my 10+ years of professional life across marketing, category and sales, I’ve built brands and products in various sectors from chocolate to car insurance, banking, retail, technology and beyond across all life stages and across all digital and traditional media channels.
6 Global Brands
6 Legacy Australian & New Zealand Brands
8 New Innovation Brands
Where I excel is bringing to life complex cross functional projects and developing growth marketing strategies by connecting people around problems, collaborating with research, creative, media, design agencies, product and technology as well as developing and executing effective go-to-market campaigns.
Accolades
Individual
2021 Scholar in The Marketing Academy
2019 Mumbrella Next Generation Leader (Runner-Up)
2015 Google Squared Digital Marketing Leadership Awards
Team
2022 AWARD Awards, ADVERTISING- Integrated Campaign, Bronze; DESIGN- New Branding Schemes, Silver; Graphic Design, Poster, Bronze; CRAFT- Animation & Visual Effects, Bronze, Film Art Direction, Gold, TV & Cinema Commercials, Silver, Editing, TV & Cinema Commercials, Bronze, Production Design, TV & Cinema Commercials, Gold, Sound Design, Bronze, Typography, Posters, Silver; FILM & ENTERTAINMENT- Film Advertising, Cinema Commercials Up to 60 Seconds, Gold, TV Commercial Campaigns, Silver.
2022 Spikes Asia, Film Craft, Bronze.
2020 APAC Adobe Partner Awards: Data-Driven Marketing Implementation
2019 Mumbrella Marketing Team of the Year
2019 Cannes Lions, Silver, Creative Data Lions; Bronze, Creative Strategy Lions; Silver and Bronze, Mobile Lions
2019 The Caples Awards, Bronze, Innovation; Bronze, Mobile
2019 The One Club for Creativity One Show, Gold, Mobile Applications; Silver, Creative Use of Data Targeting; Bronze, Mobile Utility; Merit, Digital Product; and Merit, Innovation in Mobile
2019 Clio Awards, Gold, Digital/Mobile Apps
2019 Tangrams Strategy & Effectiveness Awards: Gold, Data & Analytics, Customer Intelligence; Platinum - Digital Strategy, Consumer & B2B Services; Gold, Effectiveness, Consumer & B2B Services; Gold, Effectiveness, Insights/Strategic Thinking; Silver, Data & Analytics, Audience Segmentation
2019 Spikes APAC, Gold, Data Driven Insight; Bronze, Mobile
2019 Global Adobe Experience Maker Awards, Finalist, Best Experience Driven Campaign
2019 Mumbrella Winner: Data-driven marketing; Highly Commended: Best use of User Experience; Highly Commended: Innovation
2017 Australian Marketing Institute Team of the Year, Finalist
